“Look What They’ve Done to My Song, Ma” is one of my favorite tunes covered by the great Ray Charles. It was written by Melanie Safka, whose fans knew her simply as Melanie. She was a Woodstock performer and a writer of other great hits.
Ray Charles’ version is a killer version!
The song is about how music companies change artists’ music, and their true message. They can ruin the deepness of an artist because their intentions are to make money…take control. This happens every day.
But look at what positive change can do, look at what we’ve done to Jazz Pensacola:
We received the 2019 Majority Opinion Research Survey of Events & Festivals, which is done annually for Visit Pensacola/Escambia County.
Check this out, according to the report:
- The 2019 Pensacola JazzFest attracted an estimated 17,000 attendees, which surpasses previous years.
- 31% of the 2019 event attendees were visitors to Pensacola, which is a record high for this event.
- 85% of the destination visitors (26% of total attendees) were aware of the event before visiting (up from previous years), and 59% came to Pensacola specifically for the event (also up from previous years).
- 12% of attendees spent the night in paid accommodations (highest since 2014) and stayed an average of 2.0 nights (similar to most years).
- Factoring in that 59% of the destination visitors at the event specifically came to Pensacola for the event, it is estimated that the
- 2019 Pensacola JazzFest generated 745 room nights in Escambia County, which is another record high for this event.
- On average, destination visitors attending the 2019 Pensacola JazzFest spent $691.01 during their stay ( more than any other year, except 2015 and 2016) and resident parties spent an average of $63.29 (more than any other year, except for 2015) in the course of attending the event.
- All together, it is estimated that the 2019 Pensacola JazzFest attendees contributed $1,505,020 to the Escambia County economy (more than any other year).
- Factoring in that 59% of the visitors at the event specifically came to Pensacola for the event, it is estimated that the event directly aided in $992,920 being spent in the Escambia County economy (yet another record high for this event).
- According to the 2019 Majority Opinion Research Survey of Events & Festivals, Jazz Pensacola broke many records with its last JazzFest.
- One of the significant growth areas is how we are reaching out via social media. From April 2 to April 29, Facebook analytics show: posts reached 12.2K, had 2.9K engagements, 218 link clicks and 77 new page likes. Shout out to: Mike Suchcicki, Jazz Pensacola administrator Alice Crann-Good and Jazz Pensacola board member/secretary Ali Egan for this growth! Well done!
Plus, Jazz Pensacola’s 2019 Student Jazz Competition In March was a tremendous success. The students, families and guests greatly enjoyed having the annual event at Phineas Phogg’s in Seville Quarter. Giving the competition a “real life” performing experience with a jazz room vibe was a very positive change.
Our community recognition is reaching new heights. The Downtown Improvement Board has asked Jazz Pensacola to orchestrate the July Gallery Night with a jazz theme.
And, get this. Jazz Pensacola recently came in 3rd out of 37 grant applications for 2019 Foo Foo Festival grants! Another shout out to our administrator Alice Crann Good for the grant writing. Full funding! Our act this year will be Big Bad Voodoo Daddy. More info on that soon.
“It’s the only thing that I could do half right…and they’ve turned it upside down.”
Just be nice. Listen to “Sketches of Spain” in the morning. it will change your day.
Jazz Pensacola President
AFM Local 389